[3][4] Due to its market prevalence and having one of the highest alcohol contents of any beverage, the product has become iconic with a "notorious reputation" in popular culture.

[5][6] Sale of the 190-proof variant is prohibited in some states, which led Luxco to start selling the 189-proof version.

[7][8] According to the manufacturer, Everclear "should be viewed as an unfinished ingredient", not consumed directly in undiluted form, and the company acknowledges that the product "has a rather notorious reputation" due to its high alcohol content.

[6][dead link‍] Rather than consuming Everclear directly, the company says it should be diluted by mixing it with water or other ingredients until the alcohol strength of the drink is "no more dangerous than other spirits or liqueurs on the shelf".

[10] The 190-proof variant of Everclear is 92.4% ethanol by weight and is thus produced at approximately the practical limit of distillation purity.