Evidon (formerly Ghostery, Inc. and The Better Advertising Project) is a New York City-based company dealing in enterprise marketing analytics and compliance services.
It was previously the owner of the anti-tracking browser extension Ghostery, which it sold to the German, Mozilla-backed company Cliqz GmbH in February 2017.
[1] Better Advertising acquired the Ghostery browser extension from David Cancel in January 2009.
Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.
[4][5] On February 15, 2017 the Ghostery trademark, service and software was sold to Cliqz International GmbH a wholly owned subsidiary of Munich-based Cliqz GmbH for an undisclosed amount, and the company reverted to Evidon.