[10] In 2023, Rolling Stone reported that Evie uses the traditional format of women's fashion publications, including Met Gala slideshows and breakdowns of Taylor Swift's Eras tour outfits, to attract a Generation Z audience.

[2][11] In 2021, Vice noted that Evie has also promoted the QAnon conspiracy theory, and said, "They attempt to fit vaccine skepticism and outright COVID denial into what's represented as a 'classical' and 'traditional' worldview...

While they are, in and of themselves, nothing especially original, Evie's anti-vax blogs provide[s] a neat little window into how COVID denialism and misinformation are being marketed in one particularly cynical corner of right-wing women's media.

"[10] In August 2024, Futurism characterised Evie as an alt-right women's lifestyle publication whose content "range[s] from innocuous lifestyle posts about fashion trends to a range of bizarre and often harmful content including vaccine misinformation, a bevy of wildly unscientific assertions about women's health, anti-trans fearmongering, unsupported "psyop" conspiracies, and pro-life messaging that often includes false claims about safe and effective abortion drugs.

It's a deeply conspiratorial website that ignores scientific facts and critical reasoning", citing an Evie article[12] asserting that a "recent projection" had found that 45% of women were expected to be single and childless by 2030; the estimate was from a Morgan Stanley report published in September 2019.