[7][8][9][10] Companies that offer services like IVF, egg freezing, and medical treatments include Univfy,[11] Progyny, Apricity and Prelude Fertility.
[12] Nurx provides a telemedicine service where women can get birth control prescribed via an app, and have the pills delivered.
[8] Twentyeight Health, another birth control delivery service, takes this model a step further by providing resources for underserved women and Medicaid populations.
[15][16][17] In 2020, Kegg launched a 2-in-1 fertility tracker that senses electrolyte levels of cervical fluid and assists the user in pelvic floor exercises.
Joylux is a women's health technology company creating medical and feminine wellness devices under the vSculpt and vFit brands.
[22] After Swedish authorities concluded the investigation, the amount of unintended pregnancies was found to be in line with claims made by Natural Cycles.
[26] Some apps have come under fire for ambiguous privacy ethics after it emerged that user data had been shared without consent with companies such as Facebook.
This allowed Facebook, and other companies that it shares its data with, to target users with fertility or pregnancy related products based around which point in their monthly menstrual cycle they were.
Some have argued this is harmful, as it assumes things such as intended eventual pregnancy and disregards alternate conception outcomes such as termination or miscarriage.
Proposals to combat data-sharing practices have arisen through the use of ethics-by-design tools that stem from the capability sensitive design (CSD) framework.