Evoke plc, formerly 888 Holdings Limited, is an international sports betting and gambling company.

Business operations are led from its headquarters in London, alongside satellite offices in Bucharest, Ceuta, Gibraltar, Leeds, Malta, Sofia, and Tel Aviv.

The business was founded in May 1997 by Israeli entrepreneurs Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak, two sets of brothers, as Virtual Holdings Limited.

The company's first website, Casino-on-Net was launched at that time, and the administrative centre was established in Antigua.

[7] However, in April 2007 the companies announced that due to recent changes of Tax laws in the UK and fears of legal actions by the US government, both parties had amicably agreed not to continue discussions.

[10] 888.com overtook the 4th place on the poker network list in April 2012 after almost having tripled their peak number of players from July 2010 to February 2012.

[11] In February, 2015, 888 Holdings confirmed it is in "advanced talks" over a reported US$1.47 billion (£750 million) takeover by William Hill.

[14] In March 2018, 888 revealed that it had applied for a gaming licence in Malta, due to uncertainty over the UK's exit from the European Union (Brexit) on Gibraltar, a British Overseas Territory.

[15] On 2 May 2020, founder Shay Ben-Yitzhak died in an ultralight plane crash near Yakum, Israel at age 52.

888 said the deal was scheduled to close in June 2022: the company will pay £1.95 billion: the acquisition includes all of William Hill's UK assets.

Following the launch of the SI Sportsbook in Colorado, in September 2021, the company plans on expanding the brand in more states within the year.

[19] In March 2024, 888 announced its intention to change its name to evoke to "better reflect the strength of the group's multi-brand operating model and its vision and mission to make life more interesting by delighting players with world-class betting and gaming experiences".

[21] On 2 October 2006, 888 Holdings announced that it had indefinitely suspended business with US customers in light of the passage of the Unlawful Internet Gambling Enforcement Act of 2006 by the US Congress three days before.

[24] The company had first initiated its return to the US market in 2013, partnering with Avenue Capital Group to form the first US online poker network.

[26] Shares in 888 Holdings fell by 8% after the company revealed it was under investigation by the Gambling Commission (UKGC) in May 2017.

[27] The company was fined a record £7.8 million in August 2017 after more than 7,000 customers were allowed to retain access to their betting accounts even after they decided to ban themselves.

[41] In March 2019, 888 Holdings paid £15 million for Dublin-based Dedsert Ltd, which provided the sportsbook platform for UK-licensed bookmaker BetBright.

888's acquisition of the site was followed by a TV ad campaign that included projecting the Wink Bingo logo onto the Houses of Parliament.

On February 9, 2023, SI Sportsbook launched its casino product in Michigan, marking the official expansion of the sports book product into the casino space [59] In March 2024, 888 announced that it would be selling its US online gambling assets to Hard Rock Digital, concluding its strategic review of its US B2C and exiting the US market.

However, the exit will incur one-off cash costs of approximately £40 million, including a brand license termination fee.