Evolve is an upcoming brand of the American professional wrestling promotion WWE that will launch on March 5, 2025.
Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect.
Wrestlers assigned to Evolve will primarily appear on the brand's weekly television program, Evolve, which will feature a roster mainly consisting of WWE ID and WWE NIL recruits.
In January 2025, it was reported that WWE were planning to revive independent wrestling promotion Evolve as a brand.
In this scenario, Evolve serves as an early stage developmental brand, with the goal being for the wrestlers featured on the Evolve program to move on to NXT (WWE's more advanced developmental brand), and eventually to the main roster on Raw or SmackDown.