After Ewing parted ways with adidas, his first shoe endorser, he and his agent David Falk sought to create their own brand.
[3] The brand soon expanded from just basketball shoes into apparel and full family kids sizes as well as revenue hit $40M per year in the early to mid 1990s.
[citation needed] Soon, however, due to distribution problems with Next Sports, Ewing Athletics filed a lawsuit against them that would effectively close the brand in 1996.
[7] The relaunch was received positively into the fickle sneaker market and the company has gone on to reintroduce other models as well including: Focus, Guard, Center, Wrap, Rogue, Concept and 33 LO.
They have produced T-shirts, hats and participated in a special project with New York rappers Fabolous and Teyana Taylor in conjunction with Teaneck, New Jersey based sneaker store Packer Shoes.