[3] Kurtis Frank had posted on a public forum that he had been doing nutrition research, and wanted to improve accessibility to such information.
[4][5] Orwell had already thought of the idea from his weight loss journey and frustration with info on supplements, but wanted an expert alongside.
[8][9][10] During the initial research that led to the company's founding, Orwell noticed that "outlandish claims were muddling the waters" of nutrition and supplementation, leading to the site's standard of evidence-based analysis.
[11] In 2014, the company began directly reviewing nutrition research in a digest tailored to the "serious enthusiast or professional".
[12] Men's Fitness named Orwell a 2014 Game Changer for his work on Examine.com and for providing "hype-free, science-sourced information relatable to the masses.