Excellent Swedish Design

Few companies had realized the importance of consulting a designer.

In 1983 the first jury presented their choice, and after that the prize was handed out every year until 2002.

The graphic designers (ABCD, now Sveriges Reklamförbund), the industrial designers (SID), the interior architects (SIR), the craftsmen (KIF), the illustrators (FST) and the textile and fashion designers (STOK) every time chose their representative for the jury.

In later years, web design and corporate identity were also awarded.

From 2005 onwards the award has been replaced by national design awards Design S [1] and Young Swedish Form[2] (Ung Svensk Form).