[1] Following the closure of the Elite chocolate factory, Strauss Group sold the site to the Trump Organization and Crescent Heights for $44 million in 2006,[2] and plans began to build a $300 million skyscraper at the site named Trump Plaza Tower.

[3] Plans for the Trump Plaza Tower were shelved in 2007 when the site was sold for $80 million to Israeli construction company Azorim and other private investors.

[citation needed] In early March 2015, Azorim announced to purchasers of units in the tower that construction of the tower was canceled due to a delay in obtaining a permit from the Ramat Gan city council, in part due to the city council's new requirements for obtaining the permit.

The office building was to have its bottom 2 floors be dedicated to commercial space, and share a parking lot with the residential tower.

[7][8] Adjacent to the two skyscrapers, Maslavi Construction had completed a 30-story tall residential tower with 153 residential units called the Elite Tower,[8] which was previously a name commonly used to call buildings that were planned to be built at the former site of the Elite chocolate factory.