The towers were designed by Moore Yaski Sivan Architects.

The top three floors of Tower 2 contain one of Israel's most expensive apartments, purchased for $10 million, a record-breaking purchase at the time.

Living in Tzameret Towers became a status symbol, although marketing was accomplished without a sales campaign or public promotion.

The building set a new standard for residential buildings, with amenities such as fitness centers and swimming pools that were introduced hereafter into all new luxury complexes.

The project has been described as a turning point in Tel Aviv's housing culture.