Exit intent popup

An exit intent popup is a technique used in online shops and websites to retain visitors who are going to leave the site.

The ad is triggered by using a JavaScript snippet that measures the speed and direction of the mouse.

[1][2] Often, the popup contains a discount code to convince the user to finish the sale.

Exit intent advertisements can also be used to offer a discount, push to a demo, collect emails, or segment to a newsletter list.

[citation needed] Exit intent technology, including the detection of exit behavior by an internet user, was invented and patented by Ryan Urban, the CEO and co-founder of BounceX, in 2012.