Experiences include adventures, dining, travel and music.
Experiential gifts have become a rapidly growing segment within the annual gift industry.
As of 2009, the experiential gift market is an established, highly competitive multi-million-dollar market in the United Kingdom and Australia and an emerging category in the USA.
[citation needed] Experiential gifts also capitalise on consumers' growing comfort with purchasing gifts online.
According to a December 2012 survey, 69 percent of UK experience days were bought online.