[4] Beginning in the mid-1930s, Macdonald's cigarette brands were adorned by the portrait of a pretty Scottish woman dressed in traditional garb and wearing the Macdonald of Sleat tartan.

The model for this trademark was Betty Annan Grant, who posed for the painting by famous Canadian artist Rex Woods.

[3] During World War II, a special duty-free variant of the Macdonald Gold Standard was made for the Canadian troops to boost general morale during their battles.

On the slide cover was printed, "GIFT to Canadian troops on active service, not for re-sale.

[20] Export A was the main sponsor of various extreme sports, such as the 1998 UCI Mountain Bike World Championships (called the "Export A Mountain Bike World Cup"), the Niagara Motocross event, the Extreme Motorboat event, and the UCI Wildwater Kayak Race in Canada.