Eye2eye Software Ltd is a UK educational software publisher, which has systematically photographed Britain in 360 degree panoramas and stills, publishing the collection as the school resource and home reference Eye2eye Britain.
Using a portable panoramic camera developed by themselves they have followed a 'points of interest' approach – taking panoramas on mountains, beaches, inside buildings, factories, heritage sites, etc., rather than a street (car) based approach like Google street view.
They have used their portable camera system to capture points of interest panoramas on foot, e.g. interiors, beaches, tower-top or mountain-top views.
Single-click capture copes well with places with movement, e.g. crowds, waves on beach.
This approach has the advantage of covering places of [inter]national interest, but the disadvantage of being labour-intensive, so the quantity of panoramas (currently around 1,500) is less than in car-based projects like Google Street View.