Eyebuydirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas.

[5] Eyebuydirect was founded in 2005 by Roy Hessel, who was succeeded by Sunny Jiang, chief executive officer in 2017.

[9][11][12] The company later launched the "Wall of Frame", a social network that allows customers to share their created pictures and interact with other site users.

[11][13] In February 2010, Eyebuydirect began incorporating facial recognition technology to its site to give users the ability to measure their pupillary distance using user-submitted photographs.

[16] Eyebuydirect introduced EyeZen digital screen protection lenses from Essilor as an option to customers in 2016.