EyeGuide, Inc. is an American computer software and hardware company, located in Lubbock, Texas, United States, that currently designs and sells eye-controlled technologies for research and related markets.

EyeGuide or "EG" for short was developed so users can take the core EyeGuide technology and integrate it into other products such as football and military helmets, glasses, video game accessories, and medical equipment.

It is an intended stepping stone for augmented reality applications visualized and controlled directly via the eyes.

[2] EyeGuide was developed as an affordable alternative to other eye trackers for the Texas Tech University’s usability lab.

[3] EyeGuide was selected in 2013 to be a finalist in the SXSW Interactive Accelerator Competition.