The coaster is the sole attraction of the Rookburgh area, a highly themed immersive Steampunk city, which was soft opened in September 2020 following several years of development and construction.

[1] During the ride, passengers sit in a prone position - facing the ground - while traversing two launches and navigating a heavily themed environment.

[citation needed] Race for Atlantis, an IMAX Simulator ride, was retired on January 17, 2016, and demolished shortly afterwards, along with an events building.

On February 18, 2017, Phantasialand filed a trademark with the Deutsches Patent- und Markenamt (German Patent and Trade Mark Office), for the name ROOKBURGH.

[9] On March 31, 2017, Phantasialand announced on social media that they had begun working on their next major project; the Steampunk Rookburgh area.

[17] FLY was first spotted testing in February 2020, and continued to do so during the spring and summer while Phantasialand began to work its operations around the COVID-19 pandemic.

After traversing a quarter of the area's perimeter, the path runs alongside the first launch before crossing under the queue entrance and onto ground level.

Exiting another themed room, guests walk around FLY's helix and are then given the choice of queuing for front row or the rest of the train.

Guests descend to considerable underground depths down a curved flight of stairs, entering a projection chamber informing riders of the loose article procedure.

[citation needed] Departing the station in the upright position, riders make a 180° right turn and pass by several Rookburgh advertisements in a dark ride section.

The launch takes the train through a darkened tunnel and up an incline, reaching the maximum above-ground height of the layout and sending riders into a spiral dive around the Hotel Charles Lindbergh.

Speeding through soaring turns and near-misses with the surrounding buildings, the train navigates a helix situated directly overtop of the projection chamber.

The track and trains rotate, returning riders to the upright position before making a left hand turn into the unload station.

The city houses the Rookburgh AirRail Company, a revolutionary aerial transportation firm that has set out to enable flight for mankind.

[28][29] In September 2021, it was nominated by American publicist Amusement Today for two of their annual Golden Ticket Awards - Best New Roller Coaster of 2020/2021 and Best New Attraction Installation - placing 3rd for each.