FMCG in India

[citation needed][6] Since the emergence of the internet, people have adopted the research online, purchase offline (ROPO) method.

As a result, FMCG companies have installed advantaged manufacturing machines for better quality purpose and have decreased their profit margin to match with their competitors.

[9] Most of the companies operating in FMCG require relatively less capital for investments in manufacturing plants, machinery, equipment and other fixed assets.

[citation needed] Prior to 1991, when globalisation and liberalisation occurred in India, western apparels and foreign food products were not available to local customers.

Despite street markets are still one of the most visited places for shopping in urban and rural settings, online platforms are leading the way to buy FMCG products.

[17] In the past few years, there are increasing number of initiatives like farm loan waivers, Direct Benefit Transfer (DBT) and development of infrastructure in rural areas.

[9] The population in urban areas are diverging towards premium products as opposed to essential goods because of rise in income of the middle-class people.

[20] This has also led to FMCG companies to rethink strategies as people as willingly to pay high prices for premium products.

[citation needed] Many global companies operating in the FMCG industry are eyeing Indian market due to government's policies and regulations.

[21] Every year, these companies invest more and more in advertisement to establish a strong customer base and also as a strategy to reduce market competition.