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The company acquires funding through T-shirt sales from their clothing line, and cover prices.
He also acknowledged that there is a long way to go as far as visibility and normalization of trans people in the eyes of the public and the media.
[1] On June 23, 2014, an article written by Mitch Kellaway entitled ‘LOOK: Will This Magazine Become the GQ of Trans Men?’ was published on the Advocate website.
In the interview, Ballard said that he noticed that the initial idea came while he was reading GQ magazine, hence the title of the article.