The company operated first in Asia before expanding to Europe in the same year, establishing a headquarters in the Isle of Man along with several other betting outifts.

[2] FUN88 then gained exposure through a number of Premier League sponsorship deals, firstly with Burnley FC and then Tottenham Hotspur and Newcastle United.

FUN88 has partnered with athletes and clubs in recent years, most notably the late Kobe Bryant, Newcastle United and Tottenham Hotspur.

[4] In April 2023, Premier League clubs agreed to phase out front-of-shirt betting sponsors with a deadline set at the beginning of 2026/27 season.

[13][14] FUN88 brand ambassadors have included Iker Casillas, Steve Nash, Daren Sammy, Dale Steyn and Tony Parker.