Once estimated at a worth of over $1 billion, in March 2015, the digital and ecommerce assets of Fab were acquired by PCH International for an undisclosed sum and has since been relaunched as a new entity with no interaction from the original founders.

By April 2019, the website had pivoted to selling health and fitness products[6] and was owned by Irish ecommerce marketer John Larkin.

[9][10] Fab was founded in February 2010 by Jason Goldberg (formerly of XING AG and Jobster) and chief designer Bradford Shellhammer.

The pair had previously founded Fabulis which was a social network for gay men and their friends before pivoting on June 9, 2011 into Fab, with its model of daily design inspirations and sales.

Fab laid off 101 more staff, primarily at its New York City office in October 2013, further reducing their workforce by 19 percent.

[20] In February 2012, Fab purchased German flash sales website Casacanda, founded by Roman Kirsch in 2011.

[22] In June 2014, Fab acquired Finnish e-retailer One Nordic Furniture for an undisclosed sum paid in cash and stock.