It offers a unique facial recognition system to connect each member to create a social circle.

According to Alexa's ranking, its page views surpassed MySpace China in November 2008 and December 2008.

In the Chinese-language based market, this social networking platform targeted teenagers.

[citation needed] FaceKoo was created by co-founders Calvin Pak, CEO, David Yan, Chief technical officer, and Sheryl Liu, CMO, who are all Chinese Americans with extensive business track records in the Silicon Valley.

[citation needed] FaceKoo rapidly grew since the initial launch in March 2008 in China.