Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 90 seconds long and have a 9:16 aspect ratio.
[3][4] In March 2021, Facebook started experimenting with showing vertical videos up to 30 seconds for US and India users.
[13][14] According to Meta, Facebook has introduced a new way to let creators participating in the Reels Play Bonus program, earn up to $4,000 per month.
Meta clarifies:[15] Facebook began testing an ad monetization platform for Reels content in February 2022, giving users another way to make money off of their work.
By the middle of March, practically all the countries that currently have an in-stream ads monetization program will be able to access overlay advertisements on Facebook Reels.