[3][7] Previously, The New York Times refused to run the ad based on its policy rejecting any "advertising that denies great human tragedies".
[8] Kim Kardashian took out an ad in The New York Times stating, "Advocating the denial of a genocide by the country responsible for it – that’s not publishing a ‘provocative viewpoint,’ that's spreading lies".
Armenian National Committee of America launched a campaign against the billboards, encouraging companies to "stop profiting from genocide denial".
[1] Turkish historian Fatma Müge Göçek stated, "I have been following the story regarding the billboards in Boston and Chicago with great disappointment, but not surprise.
"[6] On 20 April 2016, FactCheckArmenia.com paid GEICO Skytypers for skywriting over New York City stating "101 years of Geno-lie," "Gr8 ally = Turkey," "BFF = Russia + Armenia," and "FactCheckArmenia.com".
History professor Louis A. Fishman said, "Stunts like we saw Wednesday in New York only throw salt on the wounds of Armenians whose families died in the genocide".