Facts and Logic About the Middle East (FLAME) is a non-profit pro-Israel organization based in San Francisco, California.
The Los Angeles Times described FLAME as "an organization that must literally buy its way into print.
"[1] Their ads, they state, are meant as an explanation for "the proverbial man from Mars" regarding various aspects of Arab/Israeli issues.
It was founded by Gerardo Joffe[2] and began as a local chapter of the pro-Israel media watchdog group CAMERA.
[7] According to The Village Voice, when a reporter "pointed out the overt bigotry" in a FLAME ad in 1998 that described Islam as "virulent" and blamed it for promoting violence against the U.S. and Israel, FLAME's Gerardo Joffe said "All Arab Muslims may not be a bunch of fanatics, but I've never met one who isn't".