"Failure is not an option" is a phrase associated with NASA Flight Director Gene Kranz and the Apollo 13 Moon landing mission.

The origin of the phrase is from the preparation for the 1995 film Apollo 13[1] according to FIDO Flight Controller Jerry Bostick: In preparation for the movie, the script writers, Al Reinert and Bill Broyles, came down to Clear Lake to interview me on "What are the people in Mission Control really like?"

a creed that we [NASA's Mission Control Center] all lived by: "Failure is not an option".Failure Is Not an Option is also a presentation on the History Channel documenting the United States' space program with insights from the flight engineers, project managers, flight controllers, astronauts, and others involved inside the National Aeronautics and Space Administration.

Speakers include Chris Kraft, Gene Kranz, Jim Lovell, Jerry Bostick, Ed Fendell, Gene Cernan, John Llewellyn, John Aaron, Glynn Lunney, Wally Schirra, and Gerry Griffin.

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