Through its member base, and a small secretariat, the Fair Trade Association seeks to increase awareness of fair trade; help facilitate and coordinate fair trade activities; assist producers from developing countries, especially in the Asia-Pacific region, to access Australian and New Zealand markets; and establish a regional organisation to manage Fairtrade certification and labelling for products that have standards in place under the limited FLO system.

This endorsement offers opportunities for consumers to trust that the craft-styled products sold by businesses are authentically fair trade.

This money has made a considerable impact in the lives of children located in developing countries.

[1] The first products bearing the FLO International Fairtrade Certification Mark, which guarantees a better deal to disadvantaged producers in the developing world, were sold in Australia and New Zealand starting October 2003.

[citation needed] Products bearing the mark are on sale in Australia and New Zealand: coffee, tea, chocolate and cocoa, cotton and sportsballs.