The concept was pioneered by the Fairtrade Foundation in the United Kingdom, initially held in 1997 in Scotland and directed by Barnaby Miln.
The inaugural national launch was on 12 February 1997[2][3] at Augustine United Church on Edinburgh's George IV Bridge by Lady Marion Fraser, chairman of the charity Christian Aid.
Fairtrade Fortnights are held in several countries, most notably Ireland, Canada, Australia and New Zealand.
Awareness raising and promotion of Fairtrade certified products to the public are the main objectives of the Fortnight.
[9] Fairtrade Fortnight in 2022 took place from Monday 21st February to Sunday 6th March,[10] and included a series of virtual events called the Choose the World You Want Festival.