It appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal.
For a product to carry either Certification Marks, it must come from Fair Trade USA inspected and certified producer organizations.
Some of the supply chains are also monitored by FLOCERT to ensure the integrity of labelled products.
The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998.
The one basket with outstretched hands indicates sharing and a "give and take" between producers and purchases.