It is a Community Interest Company set up to provide finance to families who do not have access to mainstream credit, so that they can purchase goods for their home directly from the manufacturers.

[9][10][11] According to the Financial Conduct Authority, around half of the people who have used other rent-to-own companies have experienced some degree of late payment fees, with more than one in 10 thought to end up having their goods repossessed.

[12] Chair of the All Party Parliamentary Group on Debt and Personal Finance and Labour MP Yvonne Fovargue said at the launch event: "Fair For You is a real alternative to other rent to own companies.

[16][17] In March 2020 Fair for You with EML and Lending Metrics won the Affordable Credit Challenge by Nesta in partnership with HM Treasury.

[24] In 2018 Michael Sheen launched an alliance of organisations that are working towards providing alternatives to high cost credit and eliminating the poverty premium in the UK, which Fair for You is a part of.