Fairies was formed by talent agency Vision Factory (now Rising Production), famous for successful artists such as Namie Amuro, MAX and Speed.

Members were chosen from 100 candidates who were attending dance schools affiliated with Vision Factory, coming from 13 regions of Japan.

[1] The group name was open for suggestions from the public through a special corner in Nippon TV programme Sukkiri!

On January 17, 2013, the group's youngest member Kiyomura announced that she would be "restraining" from activities with Fairies due to educational issues, leaving the remaining six to continue.

[5] Although the group had been using the name "Fairies" in Latin script until then, from February onwards it was changed to Japanese on all their official sites and single jacket covers.