In the United States this type of marketing can help reach Christians, who enjoy an estimated purchasing power of over $5.1 trillion a year.
[2][3] Marketing research conducted by Nokia has shown that one of the most-desired features that adherent Muslims look for in cell phones is a Qibla finder that will orient them towards Mecca during prayer.
[4] As the desire for religion-on-demand grows, more modern, technologically-advanced products are being designed to help believers maintain traditional religious practices.
In Los Angeles, California, between the intersections of Pico and Hauser Blvd until Venice and Lincoln Crossing, billboards featuring Jewish texts and teachings were placed to be visible by many drivers.
In 2012, Chick-fil-A, who has "made a name [for itself] promoting Christian principles in its charity work", drew controversy after its CEO Dan Cathy suggested that he opposed same-sex marriage, which led to protests.