In the episode, the boys must deal with the fact that "Faith Hilling", the memetic trend in which they enjoy participating, is being supplanted in popularity by newer ones, including one that leads investigators to believe that cats are evolving in intelligence and have become a threat to humanity.
[1] A new memetic trend emerges called "Faith Hilling", a derivative of planking, which involves having a picture of oneself taken while pulling the front of one's shirt forward in mock resemblance of women's breasts.
The boys attempt to perform this stunt at another Colorado Republican debate, but after Cartman storms the stage with his cat, he finds himself unable to continue, seeing that it is beneath him to adopt a meme simply because it is new.
He pulls his shirt out to simulate breasts, and begins to sing a number that spurs both the crowd and the Republicans (Rick Santorum, Mitt Romney, and Newt Gingrich) to join him in a massive act of group Faith Hilling.
The episode concludes with a reporter claiming that the messages behind these latest memes is unclear, but it does not matter as long as audiences are given a song, celebrity bashing, and Republican hopefuls dancing around with breasts, a practice known as "pandering".