It owned a shop in Clacton-on-Sea which sold new and second hand records, distributed fanzines such as New Crimes, Vague, Vox, Flipside, Juniper beri-beri, Blam!, and D.I.Y magazines/comics including the very first copies of Viz.
It had a roster of several bands on its own label, such as the insane picnic (sic),[1] Standing Ovation and Spasmodic Caress, as well as cassettes and some vinyl it distributed for other D.I.Y cassette labels including Cause for Concern, Subway, Adventures in Reality, Music for Midgets, Third Mind and Colortapes.
Many notable bands were distributed by Falling A, including The Cleaners from Venus featuring Martin Newell, the Modern Art, Attrition, The Pastels, The Membranes and Wavis O'Shave (also known as Foffo Spearjig).
In 1985, the cassette culture was threatening the fabric of the established music industry, and Falling A's profile was such that it received the largest write up in the annual Music Week directory of UK record labels,[2] even more words than EMI.
It is currently reissuing back catalogue on CD while releasing new music and creating a vast archival resource from all the memorabilia, ephemera and past product in its vaults.