A snippet of the track was first used as the intro of 2NE1's comeback stage for "I Love You" on SBS' Inkigayo a year prior on July 8, 2012, with CL rapping a verse in English.

YG Entertainment CEO Yang Hyun-suk stated, "Although it is a new genre challenge, the unique colors and strengths of the group that 2NE1 has given are intact [sic].

[8] The music video was deemed a change of pace from the group's usual brash energy, and was considered more laid back and relaxed with a sense of urban flair.

[11] Promotions for the song featured 2NE1 appearing on various South Korean music programs during the month of July, including SBS' Inkigayo, Mnet's M Countdown, and MBC's Show!

[12] The group was originally slated to make their comeback stage on Inkigayo on July 7, 2013, but the show was cancelled because of the Asiana Airlines Flight 214 crash that occurred the day before.