After the company closed the Falls City brand was purchased by differing groups of investors over the years.

It was a light-bodied pale lager brewed with six row malted barley, corn or rice adjunct, and was lightly hopped.

The Falls City Brewing Company was organized in 1905 by local tavern and grocery store owners.

Central Consumers also owned the taverns (or tied houses) located in neighborhoods where they could be operated profitably.

Falls City beer production was resumed in 1933 and was distributed in the Ohio River Valley including Kentucky, Indiana, Tennessee, and West Virginia.

For a time Sterling actually overtook Falls City for the number one sales position in Louisville.

Falls City overtook Sterling the number one sales position in Evansville at about the same time.

The brand was lighter in body than Falls City and it was aimed at younger beer drinkers.

Falls City brewed several test batches in hopes that one would meet Carter's approval and could be marketed as Billy Beer.

Carter, who had long been a Pabst Blue Ribbon drinker, chose one of the Falls City formulas and the brewery quickly developed a marketing campaign for Billy Beer.

The Falls City board elected to cease production rather than fight the onslaught of national brands that were gaining momentum in Falls City's core markets, which by then included Georgia and Mississippi as well as Tennessee, Kentucky, Indiana, Virginia and West Virginia.

Under Evansville's stewardship, Drummond Bros. won a gold medal at the 1993 Great American Beer Festival in Denver.