[1] It was promoted by Billy Carter, whose older brother Jimmy was then the president of the United States.
[2] In October 1978, Falls City announced that it was closing after less than a year of Carter's promotion.
[7][8] In the eighth episode of season 9 of The Simpsons, "Lisa the Skeptic," Homer is hoarding Billy Beer cans, anticipating that they will rise in value.
"[11] In the episode "Shoeway to Heaven" of season 9 of Married With Children, Al is dumbfounded and asks the reporter "well what happened in the seventies?"
to which the reporter replies "the Ford Pinto, Diff'rent Strokes and Billy Beer."