Fame House is a Philadelphia-based digital marketing and e-commerce agency, with satellite offices in Los Angeles and New York City,[1] that specializes in direct-to-consumer services for the music and entertainment industries, focused on building, marketing, managing, and monetizing its clients' online presence.
UMG announced that Mike Fiebach would remain as CEO, and Eric Hahn would become the Chief Strategy and Marketing Officer, and that they would report into Boyd Muir, UMG's Executive Vice President and CFO, and Michele Anthony, Executive Vice President.
[13] Eminem's manager, Paul Rosenberg, refers to Fame House as a "nimble, cutting-edge company to support our online marketing, social media, and merchandising endeavors.
"[2][verification needed] Following the acquisition of Fame House by UMG, the company has continued to expand, including work with Justin Bieber's e-commerce operation.
Philly.com wrote an article following the acquisition, exploring Fame House's place in the expanding Philly music and startup scene.