The banner's pharmacies are organized by surface area into three categories: clinic, commercial, and extra.

In 2001, Familiprix acquires a large piece of land in the Armand-Viau industrial park in Québec City for its new head office and distribution centre in order to centralize its operations.

He plays a pharmacist in a white lab coat that blends in everyday situations, only to suddenly yell "Ah-ha!

when the help of a pharmacist is needed: when a shopper bangs herself against a window, when an ex-smoker bums a cigarette or when a young couple is home alone for the week-end.

The signature song of these ad campaigns is Huey "Piano" Smith's "Don't You Just Know It."