Based in Los Angeles, the series focused on the pornography industry and the life of Adam Glasser, a reality porn star and video director who uses the stage name Seymore Butts.
Also featured on the series were his son, Brady, along with his mother, Lila Glasser, and his older cousin, Stevie Glasser, both of whom help Adam run the eponymous "family business" of the series, which is a successful porn video production and distribution house in the San Fernando Valley, known for the "Seymore Butts" line of videos.
The series was sexually explicit (though hardcore content was either pixelated or edited out) as it also went behind the scenes of Adam's video shoots, and looked at the life of other porn stars away from the camera.
Another episode saw Adam and Stevie going to great lengths in order to convince a young woman, his assistant, not to enter the porn industry.
The second season also includes an episode that follows Glasser's efforts to mount an Internet-based telethon to raise money for freedom of speech causes; this event was in response to his nearly being jailed on obscenity charges several years prior and, according to the episode, was sparked when Glasser discovered a shipment of Seymour Butts tapes that was about to be inadvertently mailed to an American state where importation of pornography is illegal.