[6] Prior to the launch of the company's commissary, the bakery products were shipped from a manufacturer in Chicago and cross docked for delivery to stores.
Branding has extended to the company's delivery trucks as well, which are festooned with upside-down cows and emit a "moo" sound when arriving and leaving each location.
[11] Developed by retail industry software as a service provider Paytronix, the app included online ordering for hot foodservice items as well as more traditional customer engagement features.
[15] In 2016, Family Express brought a declaratory judgment action in federal court to have the Square Donuts trademark invalidated on grounds of descriptiveness.
[18] Family Express, which was joined by other companies including Jewel-Osco in withdrawing Fairlife products, issued a statement describing the abuse as "chilling".
"[7] The award was presented by the CEO of RaceTrac Petroleum, who praised the company's "outstanding operations" and "ongoing commitment to convenience retail".
[20] In 2019, the National Advisory Group trade association gave Family Express CEO Gus Olympidis its NAG Lifetime Award for Convenience Retailing.
[22] As of 2019, trade publication CSP Magazine ranked Family Express 91st in its "Top 202" convenience store listing, up from 99th place the previous year.