It was released on May 3, 2024 through OVO Sound and Republic Records, amid his feud with Kendrick Lamar alongside an accompanying music video.
The track is divided into three separate sections, with lyrics targeting several rappers including Lamar, Future, Rick Ross, A$AP Rocky, Kanye West, producers Metro Boomin and Pharrell Williams, and singer the Weeknd.
[2][1] "Family Matters" received positive reviews from critics, with praise for its lyricism, production, and easter eggs in the music video.
With the entrance, Drake adds his record-padding 78th Hot 100 top 10, and “Family Matters” is also his record-extending 331st entry on the chart overall.
[7] In the second part of the track, Drake broadens his critiques to include other prominent figures in the music industry, such as Future, Rick Ross, A$AP Rocky, Kanye West, producers Metro Boomin and Pharrell Williams, and singer The Weeknd.
[5] The video also features a third generation Plymouth Grand Voyager, a rebadged version of the Chrysler Town & Country (as both vans are of the same generation & are variants of the Chrysler NS Minivan Platform) featured on the cover of the deluxe edition of Good Kid, M.A.A.D City (2012), being crushed in a junkyard.
[5] References to Lamar's relationship to Whitney Alford, with cakes inscribed with "Happy Divorce" and "Happy Co-parenting", also feature, alongside a ringed chain: according to Jordan Rose at Complex, fans speculated the ringed chain was similar to the one Lamar gave Alford in 2015,[5] while the presence of a Michael Jackson action figure representing Jackson's song "Black or White" referencing Drake's claims that Lamar cheated on Alford with white women.