Family Movie Night was an umbrella series of made for TV films owned and sponsored by Procter & Gamble and Walmart.
[4] The films were aired via time buys and developed as back door pilots but none had gone to series.
[5] Procter & Gamble has been in the original content business having been involved in creating and producing the soap opera genre as a part of the early TV model of sponsored shows and other program via P&G Productions.
[6] Previously in the late 1990s, P&G and Walmart had been launch members of the Association of National Advertisers' Alliance for Family Entertainment.
The alliance pushed to get family-friendly programs like the WB's Gilmore Girls on air as they found that families with children under the age of 18 as the biggest "undeserved potential viewing audience" with only short of a quarter of this group were satisfied with existing family-entertainment.