[11][8] In 2014, Doug Mack was appointed CEO and Fanatics opened a Bay Area office to tap into the Silicon Valley tech talent pool.

In early 2016, the company acquired UK-based internet retailer Kitbag to accelerate focus around international expansion and global soccer.

[19] In September 2017, Fanatics closed a $1 billion round of fundraising led by Softbank, with participation from the NFL, MLB, NHL, MLS and NFLPA.

[30][31] Using the new funds, Fanatics purchased assets from Vetta Brands, including leading collegiate headwear producer Top of the World.

[41] In August 2021, Fanatics secured long-term trading cards manufacturing and distribution rights from MLB, MLBPA, NBA, NBPA, and NFLPA.

[46][47] Fanatics acquired Topps, the preeminent licensed trading card brand that has serviced collectors, fans and retailers for more than 70 years, in early 2022.

In February 2022, Fanatics, along with some names in sports, entertainment and culture, acquired lifestyle and streetwear brand Mitchell & Ness from Juggernaut Capital Partners.

[58] The Commerce division under CEO Andrew Low Ah Kee designs, manufactures, and sells licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods.

[59] The business operates digital and physical retail locations across leagues, teams, colleges, and associations globally, as well as the flagship site, Fanatics.com.

Notable partnerships include the rights to design, manufacture, distribute all Nike MLB/NFL fan gear sold at retail; a deal with Barnes & Noble Education (BNED) and Lids to power the fan apparel experience across 750+ BNED online bookstores; a 10-year licensing, manufacturing and e-commerce partnership with Paris Saint-Germain FC; a 10-year exclusive merchandise partnership with the Dallas Cowboys; and launching the first global e-commerce platform as part of an agreement with the International Olympic Committee that runs through the LA 2028 Summer Games.

[60][61][62][63][64] Fanatics Collectibles was launched in 2021 after securing long-term, exclusive rights to design, manufacture and distribute trading cards for several sports properties, including MLB, MLBPA, NBA, NBPA and NFLPA.

In partnership with IMG, Fanatics Events aims to bring together fans from various interests, including sports, music, fashion, and entertainment.

[72] The following superstars were picked for this event:[73] Fanatics is considered by many a monopoly in North America due its aggressive ventures into sports merchandising and collectible card markets.

These legal battles have centered around allegations of anti-competitive conduct and interference with business relations, further fueling the debate about Fanatics’ market practices.

[90] Following player complaints, MLB and Nike announced adjustments to the uniforms, including enlarged lettering and full pant customization starting in the 2025 season.