[2] Alpert had wanted to do something to commemorate the 20th anniversary of his first hit, so he traveled to Mexico and made a recording intended solely for the Latin-American market.

[3] Additionally, research revealed that his hit "Rise" had not made an impact on his Tijuana Brass fanbase, and he wanted an album that bridged the gap between his more contemporary sound and his previous mariachi-influenced style.

[4] Stan Freberg directed a promo for the album, satirizing TV commercials in general, but especially Ella Fitzgerald's famous spots for Memorex recording tape.

In the original Memorex commercials, Fitzgerald's recorded voice shatters a drinking glass; in the Fandango spot, the sound of Alpert's trumpet smashes a giant taco hanging from the ceiling.

[8] Alpert found his Mexican recording experience so positive that he decided to form a sub-label for the Latin market, both in the U.S. and abroad, under the direction of José Quintana.