What Now My Love is the sixth album by Herb Alpert & the Tijuana Brass, released in 1966.

[1] The cover photo, an outtake from Alpert's 1964 South of the Border album, features model Sandra Moss at the Patio del Moro apartment complex in West Hollywood.

[2] In his retrospective review for Allmusic, music critic Richard S. Ginell wrote "With this album, Herb Alpert and the Tijuana Brass settle into their hitmaking groove, the once strikingly eclectic elements of Dixieland, pop, rock, and mariachi becoming more smoothly integrated within Alpert's infectious "Ameriachi" blend.

"[1] The spring and summer of 1966 was the high water mark of the band's album sales.

[6] Only The Beatles had previously scored this achievement (May 2, 1964), and only Prince (May 14, 2016), and Taylor Swift (December 9, 2023) have since repeated it.