[1] It operates an online store that sells licensed indie game merchandise items such as hats, pins, vinyl records, t-shirts and other products.

In recent years the company has also begun publishing physical editions of independent video games.

One of the creators of the site stated, "Well, the ads weren't paying the bills, so we thought, 'What if we took the kinda-crappy print-on-demand stuff we’re making on CafePress, and we did it at a much higher-quality?'".

The next year, Fangamer was launched with an initial offering of "two t-shirts, a pin set, and a mug" based on EarthBound.

[2] After the success of this initial run of merchandise, Fangamer started to expand into creating items for other games such as Phoenix Wright and Chrono Trigger.