[5][13][14][3] Under the pseudonym of Faraón Love Shady, he began creating content on social media, mainly doing challenges and video blogs about his life in Arequipa.

[5][17] In June 2020, he published "Panocha Remix" in collaboration with Puerto Rican rappers Jon Z and Ele A el Dominio.

[20] That same month, he released the single "Una Cunumi (remix)" featuring J Gonzo, Ose, and Xvideo Token for Bolivian singer Qmayb;[21] and "Por el Asterisco" with Puerto Rican rapper Kevvo.

After the growth of his popularity, Love Shady was interviewed by media such as Trap House Latino, La Zona, and Billboard Argentina.

[43] In April 2022, he premiered his second diss, against the Puerto Rican rapper Residente, entitled "Freestyle Session #13: RIP Resentido".

[44][45][46] The song generated a great impact on the Internet,[47] the video exceeded the figure of one million views in less than a day[48] and ranked number one in YouTube trends.

[49] The context of the tiraera originates from the controversy between Residente and Colombian singer J Balvin, and, with it, the launch of "Bzrp Music Sessions, Vol.

In November 2022 he is announced as one of the artists present at the Electric Daisy Carnival electronic music festival, which will take place in February 2023 in Mexico.

[68][69] In March 2024, he participates in the remix of the single "Jugo de Tu Xoxa" with Puerto Rican artists Durán the Coach and Luigi 21 Plus.