She made her acting debut with the role of Mehru in PTV World's classic series Boota From Toba Tek Singh (1999).
She worked in various hits on Urdu Television including Landa Bazar (2002), Chashman (2006), Khuda Aur Muhabbat (2011), Numm (2013), Gul-e-Rana (2015), Choti Si Zindagi (2016), Toh Dil Ka Kiya Hua (2017), Suno Chanda (2018).
Her performance as the antagonist in Mohabbat Subh Ka Sitara Hai (2013) and Abro (2016) earned her a nomination for Hum Award in a negative role category.
[1][2] Entering showbiz while young, Shah became a host on a Lollywood music countdown program Yehi To Hai Lolly-wood.
In 2018, she made a cameo appearance in Angeline Malik's social initiative Inkaar Karo to raise awareness about women's empowerment in Pakistan.